Orlando City Social Media Campaign
The Top five Takeaways from Orlando Pride's Soccer Make Kickoff Success
This by spring, the Orlando Pride broke the NWSL record on omnipresence in their countdown home lucifer against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hitting 23,403.
The secret backside their success? The market excitement for soccer in Orlando, of form. Building off the enthusiasm for the team, fans from primal Florida flocked to see the team start the flavour and were pumped for a win. But while there may take been some excitement already for the team in general, potent marketing and public relations fueled the team'south entrada to create a bigger fan base that led to record breaking attendance and support.
Orlando Pride'southward marketing success is a combination of a strong team logo, innovative promotional materials, interactive social media and ambitious public relations efforts as well as sponsorships. Read upwardly on how these tactics ultimately atomic number 82 to 1 of the strongest fan bases in NWSL history.
Orlando Pride Logo
Starting time things get-go, the team needed its own logo and name dissever from the men's team. The Orlando Pride logo is based upon the fountain at Lake Eola. It features the aforementioned City Imperial, the OCSC colour selection and Eola Blue, symbolizing the fountain at Lake Eola along with the lakes of Central Florida.
The logo is unique because of the landmark that is hands recognizable past people who live in Orlando. This established a special connexion for fans to the symbol. Events such as Magnet Mondays, where the marketing team passes out magnets of the logo, helped the brand materials distribute across all central Florida.
Promotional Materials
The Orlando Pride #ScarfTheCity campaign played a huge role in the team's initial marketing buzz. Scarf the City was a day-long event where the marketing squad hung, hid and placed more than ane,000 scarves in dozens of locations throughout Key Florida. The scarves were meant to be constitute for fans to proceed, some even had a "Golden Ticket," which gave fans two tickets to a game and a chance to run across Alex Morgan, the star player for the Pride.
The result of the campaign'southward success led the hashtag #ScarfTheCity trending across all social media.
Social Media
The OSCS brand is strong in the social media game. The team is able to engage fans with hashtags such as #FilledWithPride and #VamosOrlando.
This communication adds actuality to the brand. With trending hashtags and fan appointment through social media, the make built a huge follower base with almost 200K followers on Twitter and Instagram and more than than half a one thousand thousand on Facebook, a great accomplishment for whatever squad.
The best fans atomic number 82 to the best attendance. With all the support the team gets, the squad is leading the season, being in the top five of the league. To learn more about the benefits of hashtags, check out our blog article Social Media Bootcamp: Using Hashtags for Your Business.
Public Relations
Face up-to-face is the most constructive form of advice, simply how does a soccer team accomplish this? Orlando Pride gets involved with the community by having Alex Morgan and other stars become accessible to fans. There are numerous see & greets throughout the year and contests and giveaways where fans accept the opportunity to meet their favorite players. Giving fans a firsthand Orlando Metropolis-experience. By hosting these kinds of events, the Pride shows that it's not only representing Orlando, it is Orlando.
Tweet: "Face up-to-face is the most effective form of communication, but how does a soccer team accomplish this?"
Customs involvement helps Orlando Pride found not only a presence in the community, but a positive reputation overall for its outreach.
Sponsorships
The Orlando Pride besides has a variety of sponsors supporting the team and its growth efforts through cantankerous-promotional marketing. One of its key sponsors is Orlando Health.
This agreement allows the Orlando Urban center Foundation to assist kids in need with non-profit programs that support children with disabilities. Having support from well-recognized brands gives the system more credibility.
The outcome of this is salubrious, mutually benign sponsorships, and more than reasons for the Orlando community to be fans of the Orlando Pride. The goal beingness to make a mark and build a long-term fan base in central Florida.
Appleton Creative has a sports marketing division that includes services to get you results in naming rights partnership negotiations, in-game promotions and on-site data collection, fan interaction, giveaways, promotions, and more than that you tin can find on our sports marketing website at Appleton Sports Marketing. Appleton's squad specializes in branding providing a vast amount of services such as logo, pattern, branding, public relations, spider web development and more. Our squad is set up and equipped to have your business to where it needs to be.
If you're looking to establish your brand and brand information technology a huge hit, wait no farther. Appleton Creative is an award-winning, full-service Orlando advertising company that specializes in delivering a stiff, unified visual and exact presence through branding and messaging. Appleton works with local, national and international clients to build a strong and cohesive brand that standardizes any company'due south expect and communications across print, web, social media and video. Your branding goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.
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